The process of aggregation is all part of making your video mobile so they can be viewed in as many places as possible. Aggregation in this context refers to different ways of bringing together disparate sources of videos and presenting them in one place. Aggregation also often indicates a degree of automation to this proces.
Take an example. Your organisation wants to support a campaign by reposting a series of 16 daily videos ton your website. Rather than fetching each video each day and embedding it into a new page on your website, you want to automatically repost videos as new post with an embedded video.
Commercial video aggregation services: These sites can be a useful way if finding video on subjects you are interested in.
An example - http://videosift.com/humanitarian
Commercial video aggregation services: Some services (including Miro Community) provide a simple way to pull together and present the videos of you and you partners.
An example: Swansea Telly http://www.swanseatelly.org/
Set up your own video aggregator: Frameworks like Drupal and to Wordpress allow a more flexible approach to what data is aggregated and displayed perfect for a network of video collectives to represent the work of their disparate members.
An example: http://transmission.cc
Aggregation can work in a number if different ways.
RSS Feeds & Video Podcasts: An RSS feed is a simple and standard way of getting content from A to B on the Internet. Originally very popular for
APIs: Many modern website have an API as a way of allowing outside sites to interact with the core site. This is true of websites like YouTube and Twitter. While there are advantages to APIs they are not standards and may change in the future.
OEmbed: OEmbed is a useful way to aggregate video by making it easy to use embed codes remotely. OEmbed does this is a more standard way so it is less likely that unexpected changes made by a video sharing would cause proplems for your aggregator site. One use of OEmbed that is easy to demostrate is the ability for popular CMSs like WordPress to create embedded video players easily. As an example, a WordPress user can paste the URL of a YouTube video into a post, and when the post is published in place of the URL and YouTube embedded video player appears.
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